By Tom Hicks | October 4, 2026
Thirty days from Election Day, what if the biggest mistake is thinking the election hasn’t started yet?
We’re 30 days from November 3. That’s still plenty of time for Wolf Blitzer to point at counties you’ve never heard of and tell you they’re suddenly the most important places in America.
But the election isn’t waiting for November 3. Voting has begun in parts of the country. Ballots are moving. Campaigns are deciding where the last dollars go. Registration deadlines are closing. And voters are already making choices in a political environment that looks increasingly hostile to Donald Trump.
The latest AP-NORC polling found 65 percent of U.S. adults blame Trump’s policies for higher-than-usual prices. More than half say the country, the national economy and their local economy are worse off since Trump returned to office. Sixty-nine percent say the war in Iran hasn’t been worth fighting. AP-NORC
Those aren’t comfortable numbers for a president whose party is trying to hold Congress.
Trump Isn’t Technically on the Ballot
Technically.
The voters apparently didn’t get the memo.
The September NPR/PBS News/Marist poll found 45 percent of registered voters describe their congressional choice primarily as a vote against Trump, compared with 24 percent who describe it primarily as a vote for him. Among independents, 54 percent say their congressional vote is a vote against Trump. Marist Poll
The same Marist poll had Democrats ahead 53-41 among registered voters on the generic congressional ballot. That’s a national measurement, not a prediction of who controls Congress after November 3. House elections are fought district by district, and Senate control comes down to individual state races. Marist Poll
But then comes Quinnipiac. Its September 29 national poll found registered voters preferred Democratic control of the House 51-39. Independents broke 54-30 for Democratic control. Trump stood at 34 percent approval and 61 percent disapproval among registered voters. Quinnipiac University Poll
This should be the kind of environment Democrats dream about.
Should be.
Here’s the Problem
Ask voters what they think of congressional Democrats.
Quinnipiac found 22 percent approve of the job Democrats in Congress are doing. Sixty-nine percent disapprove.
Republicans in Congress aren’t exactly getting Valentine’s cards either. Their numbers were 26 percent approval and 67 percent disapproval. Quinnipiac University Poll
One caution before anybody starts comparing every number on the page: these polls aren’t interchangeable. AP-NORC surveyed U.S. adults. Quinnipiac and Marist reported results among registered voters. Different questions, different populations, different methodologies.
But the larger picture is difficult to miss.
Trump can be deeply unpopular while Democrats remain deeply unpopular too.
There’s the Blind Spot.
Democrats may be winning voters without winning their confidence.
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So Have Democrats Positioned Themselves to Take Advantage?
That’s where this gets more complicated than a generic ballot.
Democrats have something they desperately wanted heading into October: voters are increasingly treating the midterms as a referendum on Trump. Marist found Democrats ahead on several issues that Republicans traditionally expect to compete strongly on. Registered voters preferred Democrats on the economy 42-34, foreign policy 42-36, and gas prices 40-27. Among independents, Democrats held a 19-point advantage on the economy. Marist Poll
Quinnipiac found an even larger Democratic advantage on cost of living, 49-36, and health care, 55-31. Quinnipiac University Poll
That’s political positioning.
Electoral positioning is something else.
A national advantage doesn’t magically redistribute congressional districts. Democrats can pile up votes in places they already dominate and still come away disappointed elsewhere. Candidate quality matters. Turnout matters. Geography matters. And voters who dislike Trump aren’t automatically voters who trust Democrats.
That’s the opportunity and the warning sitting next to each other.
The Cost-of-Living Election
Strip away Washington’s daily noise and one issue keeps following voters into the voting booth: what everything costs.
The grocery receipt doesn’t care which party has the better communications director.
AP-NORC found 65 percent of adults blame Trump’s policies for higher-than-usual prices. Even more striking, 69 percent said Trump’s handling of the cost of living has been worse than they expected, including 52 percent of Republicans. AP-NORC
That’s an opening for Democrats.
It isn’t a guarantee.
Telling voters who caused the problem is easier than convincing them you know how to fix it.
And when only 22 percent of registered voters approve of congressional Democrats, they have their own sales job to do. Quinnipiac University Poll
Thirty Days Is a Long Time. Until It Isn’t.
There will be debates. Bad interviews. Opposition research dumps. October surprises that are actually surprising and October surprises everybody saw coming in August.
But campaigns are running out of opportunities to change what voters already think.
And voters are no longer merely watching.
They’re voting.
That changes the meaning of November 3. Increasingly, Election Day isn’t the day the election begins.
It’s the last day of it.
Trump’s weakness has opened the door.
Whether Democrats have given voters enough reason to walk through it may decide what happens when the last ballot is finally cast 30 days from now.
THE BULLSHIT DETECTOR
Thirty days from an election means the bullshit doesn’t slow down.
It gets overtime.
CLAIM: David Jolly took more than $5 million while lobbying Congress to expand offshore drilling near Florida after the Deepwater Horizon disaster.
BULLSHIT: MOSTLY FALSE
BULLSHIT LEVEL: 💩💩💩💩 4/5
WHY: Byron Donalds’ gubernatorial campaign built this attack around something that actually happened, then inflated it beyond recognition. Jolly attended a 2011 meeting involving a client that supported legislation that could have expanded offshore drilling, and lobbying experts told PolitiFact that attending such a meeting can count as lobbying. But the advertised $5 million wasn’t money Jolly received for offshore-drilling work. It represented his firm’s total billings across clients and issues. The firm reported $30,000 from the relevant client. Jolly later opposed drilling expansion near Florida while serving in Congress, including co-sponsoring legislation extending the eastern Gulf drilling ban. PolitiFact rated Donalds’ claim Mostly False. PolitiFact
CLAIM: Josh Turek skipped 58 percent of the votes in the Iowa Statehouse this year.
BULLSHIT: TRUE
BULLSHIT LEVEL: 💩 1/5
WHY: Sometimes the Detector has to disappoint everybody looking for bullshit. Ashley Hinson repeatedly said Democratic Senate candidate and Iowa state Rep. Josh Turek missed 58 percent of Iowa House floor votes during the 2026 legislative session. PolitiFact checked the legislative record and rated the claim True. Turek’s campaign argued that many of the missed votes were procedural and that he was absent while campaigning, but that doesn’t make the underlying number false. If we’re going to call bullshit when politicians distort the record, we also have to say when the record backs them up. PolitiFact
CLAIM: Ashley Hinson “voted against releasing the Jeffrey Epstein files.”
BULLSHIT: MOSTLY FALSE
BULLSHIT LEVEL: 💩💩💩 3/5
WHY: A WinSenate ad attacking Hinson has some procedural votes to work with. In 2025, Hinson voted with Republicans on procedural motions that blocked attempts to force Epstein-related measures onto the House floor, and she didn’t sign the discharge petition that ultimately forced action. But when Congress actually voted on the bipartisan Epstein Files Transparency Act, Hinson voted for it. The bill requiring the Justice Department to release Epstein-related files passed 427-1. That’s why PolitiFact rated the ad’s broader claim Mostly False. Turning procedural votes into “she voted against releasing the files” leaves out the rather inconvenient fact that when the release bill reached the floor, she voted yes. PolitiFact
The same ads also make hay out of Hinson donors whose names appear in Epstein-related records. Appearing in those files, by itself, doesn’t establish wrongdoing or a meaningful relationship with Epstein. That’s exactly why guilt by association belongs nowhere near a serious argument. PolitiFact
FROM TOM HICKS MEDIA
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NEW FROM TOM HICKS MEDIA: WHAT THE HELL?
Blind Spot spends Sundays digging into the stories everybody else seems to be looking past. Our newest THM publication has a slightly different mission: finding stories so completely insane you’ll swear they can’t possibly be true.
For its premiere, What the Hell? goes to Idaho in 1948, where wildlife officials put beavers in boxes, attached parachutes and dropped them out of an airplane. There was a reason. There was a test beaver named Geronimo. And, because history occasionally loves us, there’s actual video.
Meet Geronimo and the flying beavers →
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One Question Before You Go
If voters are this unhappy with Trump but still don’t trust Democrats, what do Democrats need to show you during these final 30 days?
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